Omix-Ada Inc., parent company of the Rugged Ridge® brand, is the largest independent producer of Jeep parts and accessories in the world. Just like you, the Jeep-loving folks at Omix-Ada put their vehicles through the paces on the daily commute and in extreme off-roading situations. Their combined knowledge led them to conclude that there was a market for aftermarket Jeep parts and equipment that might boost the vehicles' performance, style, and utility. In 2005, that gap was addressed by the launch of the Rugged Ridge brand.

Rugged Ridge's outstanding credentials as an offshoot of Omix-Ada were already well-established, and the quality of their products has only increased over time. Over the years, Rugged Ridge has developed and produced over 3000 Jeep-related products, and they add hundreds more Jeep-related products to their lineup every year. Patents have been issued for many of the newest Jeep accessories, including the Jeep floor liners, Jeep snorkel, and Jeep XHD modular bumpers. When you need tried-and-tested Jeep components, go no further than Rugged Ridge.


Most Rugged Ridge accessories are made to improve your Jeep's suspension, provide protection for you and your vehicle, and ensure that you can manage any obstacle on the route and make it back safely. Lift kits, bumpers and brush guards, fender flares, skid plates, winches, and lights are just some of the components that can increase your Jeep's off-road prowess and safety. Every item is designed with an eye toward complementing your Jeep's tough image, so you can look nice whether you're cruising the boulevard or exploring the wilderness, since Rugged Ridge recognizes that looking the part is just as vital.

Rugged Ridge understands that most Jeep owners utilize their vehicles for everyday purposes like commuting, grocery shopping, and other errands in addition to off-roading. That's why they've made a wide variety of accessories that improve your Jeep's use and comfort in everyday situations. Overhead storage consoles, dash organizers, rear seat organizers, and numerous roll bar mounted holders for drinks, flashlights, and fire extinguishers are just some of the ingenious cargo carrying solutions that Rugged Ridge has designed for "storage space challenged" models like the CJ and Wrangler. In addition, Rugged Ridge offers a comprehensive selection of interior accessories to let you make your car your own.

The employees at Rugged Ridge share your enthusiasm for Jeeps, and they wouldn't sell you a product that they wouldn't put in their own vehicles. That's why before each Rugged Ridge component is shipped to you, it undergoes a rigorous process of design, testing, fitting, manufacturing, and testing once again.